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Retail spotlight: Goe Oil

The term “less is more” may be a bit overused, but it fits perfectly when talking about do-all body oil Goe Oil (pronounced “go-ee”). The dynamic, 100% natural product from Jao Brand can be used on the face, body and hair.

We discovered Goe Oil while on a purchasing trip to New York City, and are very thankful we did. We fell in love with it and thought our customers would love it, too. But we’ll let you be the judge.


Goe Oil, the dynamic, 100% natural product from Jao Brand, can be used on the face, body and hair.

Goe Oil is the Swiss Army Knife of body oils – it serves as a moisturizer for the face, helps with excema, removes redness and soothes a chapped nose; on the body it softens the skin, helps with stretch marks, can be used for a smooth shave and calms the skin after a shave (with no irritation or stinging); and can also be used as a hair-styling aid and to rejuvenate dry, damaged or dyed hair.

“This is a really amazing product,” Watercourse Way Retail Manager Afton Williams said. “It can be used anywhere on the body. I am a particular fan of using it in my hair. It smells wonderful, without being too strong or stifling. We are currently in the middle of changing seasons, it’s about to get much colder and this oil is simply the best in replenishing lost skin moisture, and also helps heal any dry skin or other ailments like psoriasis or excema. It is also useful with makeup or as a makeup remover.”

Goe utilizes 28 butters and oils to satisfy the skin body-wide, including Jojoba Butter, Rose Hip Oil, Avocado Butter, Hemp Seed Oil and Pumpkin Seed Butter. And since Goe is a semi-solid oil, a small amount goes a long way, and one small tube can last a very long time. Goe Oil has also received a wealth of good press, including in Vogue, Elle and Harper’s Bazaar. And perhaps best of all is the product’s all-natural makeup. Jao Brand products are “specifically formulated with the very best ingredients. No parabens, sulphates, PEG’s propylene glycol, TEA, DEA, phthalates, mineral oil, silicones or synthetic fragrance.” And Jao Brand products are only tested on humans, never on animals. Body products with a conscience.

— Tyler Hanley

Watercourse Way staff

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165 Channing Avenue
Palo Alto, CA 94301
Phone (650) 462-2000

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